On Twitter, most videos are designed not to loop. Yet even in such a short time, the GIF still manages to convey how the note-taking app integrates with digital calendars to improve productivity. GIFs typically last up to 6 seconds, making them ideal for a social channel built around conciseness.įor example, the GIF in the tweet above is only about 6 seconds long. With its 280-character tweet limit, Twitter has always embraced short, sweet content.
The tweet above likens the target audience to MVPs (most valuable players) to drive extra engagement around the Super Bowl. If you want retweets, replies, or likes, adding branded or carefully chosen GIFs to your strategy can help.įor example, partnered with to create a commercial and a series of GIFs geared toward small business owners. In an internal study, Twitter found that tweets with GIFs generate 55% more engagement than tweets using other types of content. Here are a few reasons to include GIFs in your Twitter content mix. But if your brand's content strategy usually focuses on images, videos, links, or even text, you might not understand what GIFs can do-or why you should add them to your workflow. Twitter has supported GIFs for nearly a decade, allowing users of all kinds to capture attention with eye-catching animations. Why Brands Should Consider GIFs for Twitter Marketing
MAKE GIF GIPHY CAPTURE HOW TO
In this article, you’ll learn how to find the right GIF for your posts or create custom ones, and how to use them effectively in your Twitter marketing. Want to create more engaging Twitter content? Wondering if your business should use GIFs?
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